It shows you: The various roles CRM plays in business, and why it’s more important Guide to Customer Relationship Management. Front Cover · Jill Dyché. Title, The Crm Handbook. Author, Jill Dyche. Publisher, Pearson Education, Limited, ISBN, , Export Citation, BiBTeX. Blogger, speaker, software executive, and bestselling author Jill Dyché has been The CRM Handbook laid the groundwork for how companies not only.
|Published (Last):||14 March 2010|
|PDF File Size:||16.90 Mb|
|ePub File Size:||7.93 Mb|
|Price:||Free* [*Free Regsitration Required]|
Click on a series title to see the full list of products in the series. Continue shopping Checkout Continue shopping. That’s the challenge and the sole goal of Customer Relationship Management. Agile Project Management For Dummies. The Truth About Email Marketing. She makes great use of bulleted lists, scorable quizzes, and checklists sections about what questions to ask vendors, and why, are particularly good that you can use right now to gauge any organization’s suitability to CRM and determine how they need to change in order to get the most out of their systems.
To compete in today’s competitive marketplace, customer focus is no longer simply nice to have—it’s a fundamental mandate.
Terms were well explained so that someone with no prior CRM experience could easily understand the text. As such, there will be multiple winners and losers as the marketplace places some large and strategic bets on this technology.
She has recently spearheaded several of Baseline Consulting’s projects centered on CRM implementation and readiness. E-Commerce and Web Handbiok.
This book is a manager’s best friend, providing both a primer and a how-to guide to hahdbook and implementing Customer Relationship Management. To compete in today’s competitive marketplace, customer focus is no longer simply nice to have—it’s a fundamental mandate.
Cloud Computing and Services Science. Username Password Forgot your username or password? The insights she provides allowed me to focus on the strategic issues planning an enterprise-wide, customer-focused solution.
Dyché, CRM Handbook, The: A Business Guide to Customer Relationship Management | Pearson
Theory and Practice of Natural Computing. I shudder to think at the dollars that have been wasted over the years on CRM projects and how much will be wasted in the future by executives who won’t read The CRM Handbook.
Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement an enterprise customer-focused solution. It gives a good definition of CRM functionality but also gives detailed guidance of how to approach CRM in hwndbook organization. Page 1 of 1 Start over Page 1 of 1.
The cem can be used as an educational tool, reference guide, and resource for short-listing technologies to evaluate. Terms were well explained so that someone with no prior CRM experience could easily understand the text. Not Enabled Screen Reader: This book is a manager’s best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management.
Follow the Author
You’ve successfully reported this review. Well written, concise book on the fundamentals of CRM The Sales Acceleration Formula. Ahndbook good for coaching. Enabled Average Customer Review: Project Management Absolute Beginner’s Guide.
We don’t recognize your username or password. From Operational to Handboook Smart Business, Social Business. One of the first things I had to do was ban the term ‘CRM’ from the project because of the vendor and industry hype and the confusion it created within the team.
My library Help Advanced Book Search. Jill’s book provides a strategic look at the topic from both a business and IT perspective.
Join Kobo & start eReading today
Share your thoughts with other kill. Customers who bought this item also bought. You can remove the unavailable item s now or we’ll automatically remove it at Checkout. It’s a standout in a field that’s filled with squishy books that go on at length about how important CRM is, but which lack details.