The Culting of Brands – by Douglas Atkin. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Atkin, a strategy director for a New York ad agency, believes the process through which consumer brands build customer loyalty is equivalent to the way. That was six years ago, and those insights were published in a book: The Culting of Brands: turn your customers into true believers. Since then.
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Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Refresh and try again. Open Preview See a Problem? Thanks for telling us about the problem. Return to Nrands Page. The Culting of Brands: At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church.
But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way.
Contrary to stereotypes, most cult members aren’t emotionally unstable–they’re At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church. Contrary to stereotypes, most cult members aren’t emotionally unstable–they’re just normal folks searching for a sense of belonging.
Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to find out what makes them tick. In addition to describing a fascinating phenomenon, The Culting of Brands will be of enormous value to business leaders.
It will teach marketers how to align themselves with a specific segment of the population, how to attract and keep new “members,” how to establish a mythology about the company, and how to manage a workforce filled with true believers. Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it. The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty.
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The Culting of Brands: Turn Your Customers Into True Believers by Douglas Atkin
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Lists with This Book. This book is not yet featured on Listopia. Dec 29, Mohammad rated it liked it. Aug 26, Bruno Rio rated it liked it.
The Culting of Brands by Douglas Atkin | : Books
Douglas brings some bright thoughts that can be applied by brand managers connecting with some cults. This might sound odd but it does make sense.
Nevertheless, the rational is built in a quite boring way and the data is merely intuitive. Some interesting ideas but far from recommended. Jul 30, Alfredo Lie rated it it was amazing. Vale la pena leer y volver a leer. Aug 21, Tim rated it it was ok. As a caveat, I am not much of a non-fiction reader I guess my biggest problem with the ideas presented in “The Culting of Brands” is the idea that all these powerful tools strong networks, deviance, etc can be used to pull the wool over people’s eyes.
Maybe that’s the point, but I would have liked to have seen more about creating a quality product as a strategy to bring people to you. I was left with the message that one can “embrace the dark underbelly of marketing,” to an extent and “smar As a caveat, I am not much of a non-fiction reader I was left with the message that one can “embrace the dark underbelly of marketing,” to an extent and “smartly”and you’ll succeed. I don’t think I like that message Nov 10, Margy Levine Young rated it really liked it.
Recommended by Terasa Cooley. It examines the ways that brand loyalty resembles cult membership, presenting both as potential useful and healthy. I like especially how he describe how Mac users believe too much in the power of the products they use against PC Windows users.
I really learned a lot from this book. Brajds 22, Justo Morao rated it it was amazing.
Mar 31, Kat Lynch rated it really liked it Shelves: An culitng way to think about cult brands; things like Apple make more sense viewed through this lense. Cultinb 18, Tim rated it it was ok. Almost like an early, research-less draft of “the Tipping Point”, the author failed to present any terribly new or relevant information, although some value might be gained by someone who has never taken basic marketing classes, or thought much about the psychology of branding.
Apr 19, Christian rated it did not cultingg it. I very narrow view of branding. Nov 19, Jackie rated it really liked it Shelves: Amazing book on branding, marketing, positioning. Read it years ago and I still refer to it today.
Despite a little overkill on the whole “cult” metaphor, a good read for anyone looking to help their organization thrive in an increasingly skeptical marketplace.
Dec 24, Lisa Febriyanti rated it liked it. Great business related book with examples related to real cults and cult like brands.
The Culting of Brands
Very entertaining and easy read. Feb 06, Nedjoyce rated it really liked it. Very good read about how to grow brands into cults and even if not in the marketing world it is a fascinating read about religious organizations and how they have built their following.
May 19, Umar Ghumman rated it it was amazing. A great side by side comparison of the ‘original’ cults and the new cults. A very interesting book! Aug 23, John Fredrickson rated it really liked it Shelves: Very interesting exploration of the psychological fulfillment experiences of cults and highly successful branding efforts.
Mar 07, Jenny rated it really liked it Shelves: I knew that background in propaganda was relevant to my current job. Sep 07, Brooke is currently reading it. This was written by a co-worker of mine from Merkley Newman Harty my first agency. An interesting connection between cults and corporate brands. Still reading- so no rating yet. Jan 22, Djayawarman Alamprabu rated it really liked it Shelves: This is probably the most important Sub Study of Communication, because of its high impact on pretty much everything from business, politics, religion.
Yes Its now time to learn the nature of Cult. Jeff Groeber rated it really liked it Jan 15, Cris rated it really liked it Jan 24, Alexis S rated it really liked it Jul 24, Jkrahe rated cluting it was ok Feb 25, Jeff Jochum rated brwnds it was amazing Feb 10, Del rated it really liked it Apr 11, Elle rated it really liked it Jan 06, Alex rated it really liked it Apr 15, Banu Guler rated it it was off Oct 23, There are no discussion topics on this book yet.
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