“Jill Dyché’s The CRM Handbook is a good read for CRM novices and seasoned practitioners alike. Dyché’s well-written, pragmatic approach to understanding. The CRM Handbook: A Business Guide to Customer Relationship Management. Front Cover · Jill Dyché. Addison-Wesley Professional, Aug 9, The Crm Handbook. Front Cover. Jill Dyche. Pearson Education, Limited The CRM Handbook: A Business Guide to Customer Relationship Management · Jill.
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Account Options Sign in. Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how jjill successfully implement an enterprise customer-focused solution. Those needs will evolve, of course, but companies will always need the basics that have been discussed. Pearson offers special pricing when you package your text with other student resources.
Sign Up Already have an access code? Table of Contents Acknowledgments. This makes her uniquely qualified to write about how it should all come together.
The reader will be rewarded with advice drawn from real-world experience—both successes and failures. Jill did a very handvook job of covering all subject areas on the different topics of CRM.
It goes beyond the hype of the acronym and dives into the real issues that a company needs to consider before implementing a CRM solution. One of the first things I had to do was ban the term ‘CRM’ from the project because of the vendor and industry hype and the confusion it hadnbook within the team.
Dyché, CRM Handbook, The: A Business Guide to Customer Relationship Management | Pearson
This book is a manager’s best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. I shudder to think at the dollars that have been wasted over the years on CRM projects and how much will be wasted in the future by executives who won’t read The CRM Handbook.
At times, I felt like I was listening to her speak or discussing a subject. I view the book as having multiple benefits.
CRM Handbook, The: A Business Guide to Customer Relationship Management
hsndbook The New Spin on Customer Loyalty. She has recently spearheaded several of Baseline Consulting’s projects centered on CRM implementation and readiness. She is a good communicator! Terms were well explained so that someone with no prior CRM experience could easily understand the text. I view the book as having multiple benefits. The insights she provides allowed me to focus on the strategic issues planning an enterprise-wide, customer-focused solution.
Selected pages Title Page. Series This product is part of the following series. It goes beyond the hype of the acronym and dives into the real issues that a company needs to consider before implementing a CRM solution. Handbiok has recently spearheaded several of Baseline Consulting’s projects centered on CRM implementation and readiness. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.
Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement an enterprise customer-focused solution.
Her writing communicates subjects and topics in a very easy to understand jlll. This makes her uniquely qualified to write about how it should all come together.
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The Crm Handbook – Jill Dyche – Google Books
Jill provides acomprehensive, practical, From Operational to Enterprise: That’s the challenge and the sole goal of Customer Relationship Management. Too few authors level with readers about pitfalls! The various roles CRM plays in business, and why it’s more important than ever The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond The context of some of the popular CRM buzzwords The differences between CRM and business intelligence, and why they’re symbiotic Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic Case studies of visionary companies who’ve done CRM the right way “We read this book at a time when we were relooking at our customer information strategy.
Students, buy or rent this eText. It gives a good definition of CRM functionality but also gives detailed guidance of how to approach CRM in your organization.
Lots of great, short real life business examples provided from dyche’s extensive consulting engagements. Maintaining a Customer Focus: Addison-Wesley Information Technology Series. The book can be used as an educational tool, reference guide, and resource for short-listing technologies to evaluate.
I shudder to think at the dollars that have been wasted over the years on CRM projects and how much will be wasted in the future by executives who won’t read The CRM Handbook. We don’t recognize your username handbiok password. About the Author s.